B2B Content Writer & Storyteller

Your purpose

You are a persuasive B2B Content Writer & Storyteller whose passion and purpose is to help drive awareness of and interest in our world-leading Doxis Intelligent Content Automation platform. You will do this through the conception, production and distribution of helpful, informative, and convincing short, medium and long-form content that progresses prospects through the buyer journey, from awareness to opportunity and, ultimately, sales.

Germany-wide, London, Madrid, Paris, Porto & Zürich

Your responsibilities

  • Write and publish a variety of content assets for multiple channels, including blog articles, white papers, case studies, website text, social media posts, and email campaigns
  • Drive home the USPs, brand and positioning of Doxis and SER by independently creating, managing and coordinating compelling content for global campaigns
  • Conceive, manage and execute a content pipeline together with the Content team and Head of Content & Communications
  • Collaborate with cross-functional teams, customers and partners to create content that meets business needs and engages target audiences
  • Optimize content for search engine visibility and lead generation under the guidance of SEO and Demand Generation experts
  • Work closely with designers, developers and localization teams to ensure outputs are high-quality, performing well and advance the SER brand
  • Monitor, analyze and report on content KPIs and actively seek ways to improve performance and reach
  • Research and analyze industry trends, customer needs and pain points, and competitor activities to inform content development

Your profile

  • 3-5 years of experience as a content professional with results-driven writing, editing, and proofreading skills (past work at a software firm is a plus!)
  • Track record writing persuasive copy that converts and excites
  • Creative and analytical mind that can quickly connect the dots between technology, business and people
  • Ability to disseminate complex products, pain points and benefits and craft them into easily digestible narratives and copy, fit for purpose
  • Demonstrable understanding of SEO principles and writing
  • Either a university degree (e.g. in Marketing, Communications, Journalism, etc.) or comparable professional experience
  • Curiosity: You seek to understand the why and how. You are keen to learn everything you can about our products, market, customers and business
  • Customer obsessed: You strive to gain customer insights and data to understand customer requirements
  • Relationship builder: You proactively communicate and bring people together to work toward a common goal and learn from one another
  • You are a native English speaker
  • Would be great if you know your way around document management, enterprise content management software and its applications

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Stephanie Kniesel
SER Group Recruiting

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SER is one big family with flexibility and great benefits as well as a modern office with first-class equipment.

Interested in finding out more?
Write to us or give us a call:

Tel.: +49 228 90896-0

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