Innovation & Technology
What is the Forrester Wave and how does it help you?
Companies looking to invest in ECM software often rely on independent reviews from respected analyst firms to help them navigate this complex process. One of the most highly regarded vendor comparisons is published by Forrester Research: the Forrester Waves™. Here, we take a closer look at the newly released Wave for ECM Content Platforms and show you how to get the most out of the Waves.
US market analyst firm Forrester, established in 1983, has been publishing its regular Wave reports on diverse market segments and vendors since 2002. In them, Forrester compares the players in a software, hardware or services market on the basis of objective criteria. In preparation, analysts will research products and services to determine which ones are mature enough and attract sufficient buyer interest to qualify for their own Wave. They then define inclusion criteria to narrow down which of the top performers identified by Forrester in the marketplace will be invited to take part in a detailed evaluation for the Wave. The Wave offers companies a direct overview of the products and services offered by the biggest market players and provides details of how they stack up against each other. Forrester also includes information on how a certain market is developing, which trends are having the most impact, and what vendors must deliver to meet companies' needs.
What is scored and how?
Forrester sets great store in using objective criteria and identical vendor questionnaires developed in-house by Forrester analysts to compile the Wave reports. Product demo sessions and the opinions of customer references also form part of the evaluation. The final report includes the results of this evaluation and scorecards on the various vendors to help companies compile custom longlists/shortlists. Forrester scores different criteria depending on the Wave. ECM vendors such as SER can currently be found in the Wave for ECM Content Platforms. In 2019, the report evaluated the top 14 vendors worldwide in this marketplace.
What are ECM content platforms?
Whether it's known as enterprise content management (ECM), content services or intelligent information management (IIM), each analyst firm uses its own terminology and definitions to categorize software vendors like SER. ECM content platforms, as defined by Forrester,
• enable information worker productivity with collaborative content services
• deliver high-volume automations
• provide repository, integration, and federation services
• extract insights
• automate categorization with intelligent content services
Since the Doxis4 platform from SER meets these criteria, it falls into the ECM Content Services category. Moreover, SER always performs well when it comes to scalability and performance which, in combination with the intelligent Doxis4 services, are key prerequisites for efficient information management, as Morad Rhlid, Managing Director of SER Solutions International, explains: "Users today are dealing with an avalanche of information. We turn information chaos into real assets by proactively providing the user with the information they need, directly in the right business context. Doxis4 increases efficiency, improves customer experiences, and boosts profitability in every company."
How to read the Wave
While each Forrester Wave™ contains a comprehensive body of information, the blue Wave graphic is perhaps what most people think of first. Vendors included in this graphic are the ones Forrester rates as mattering most in their marketplace. In the Wave for ECM Content Platforms, vendors are positioned relative to the "current offering" and "strategy" axes according to how well they perform in these dimensions. Their respective scores and weightings place vendors in one of four categories:
• "Strong Performer"
The circle around each vendor indicates the strength of its presence in the global ECM content platform marketplace. Since the market for ECM content platforms is relatively large in the United States, vendors with a focus on this region tend to be more strongly represented in the Wave.
SER in the Forrester Wave
The top area of vendor innovation in the ECM content platform market lies in intelligent content services, such as artificial intelligence (AI), machine learning (ML) and advanced analytics, according to Forrester. Rising demand for cloud and hybrid deployment models is also driving change in the market. SER covers all of these areas with its Doxis4 platform — and was positioned by Forrester as a "Strong Performer" in its Wave for ECM Content Platforms 2019.* Forrester sees a growing need for "flexible platforms with a range of app and user interface design and development tools to tailor their employees’ experiences," which is just one area in which SER, with Doxis4, meets enterprises' requirements. Dr. Gregor Joeris, CTO of the SER Group, confirms this: "Doxis4 is a low-/no-code platform that enables our customers to create their own specialized applications to achieve their digitalization goals even faster."
Along with the flexibility to adapt applications to their individual needs, SER customers also highly rate Doxis4's ready-to-run solutions. "Our unwavering focus on helping our customers to quickly create true value in their business through our more than 40 out-of-the-box solutions and flexible services is, in my opinion, one reason why so many customers choose SER," says Morad Rhlid.
Read the full report
Read a detailed evaluation of SER and compare the 14 vendors that matter most in the latest Forrester Wave™ for ECM Content Platforms. SER has the full report for you to download for free.
* The Forrester Wave™: ECM Content Platforms, Q3 2019 "The 14 Providers That Matter Most And How They Stack Up" by Cheryl McKinnon with Daniel Hong and Caleb Ewald, July 24, 2019.
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