Americana Restaurants selects SER to enhance operational efficiency with intelligent content automation

(November 18, 2024 - Dubai) SER, the leading provider of Intelligent Content Automation solutions, welcomes Americana Restaurants to its global portfolio of renowned brands.   

Americana Restaurants, a leading out-of-home dining and quick service restaurant operator in the Middle East & North Africa (MENA) and Kazakhstan, has selected the AI-powered Doxis platform to unify documents across its core systems, supporting key departments such as Finance, Human Resources, Legal, Quality Assurance, and Supply Chain.  

By creating a single source of truth for its employees, the project aims to enhance accessibility, compliance, and security of document-centric processes. This will be achieved by providing authorized users secure access to documents from any location while maintaining regulatory standards through document tracking and audit trails. Additionally, the system will streamline processes with electronic forms, digital signatures and automated workflows, seamlessly integrating with existing systems and offering advanced reporting and analytics.  

A highly scalable platform, Doxis Intelligent Content Automation will support Americana Restaurants' growth, ensuring high performance, usability, and operational efficiency.  Americana Restaurants will harness Doxis’ AI capabilities to drive adaptability and sustainable innovation as part of its digital transformation journey.

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SER Software Solutions Middle East Ltd.
Public Relations
Dubai International Financial Centre
Dubai
www.sergroup.com/ar/

Contact

Ms. Maureen Cueppers
Email: maureen.cueppers@sergroup.com
Phone: +49 (0) 228 90896-0

About Americana Restaurants

Americana Restaurants is the largest out-of-home dining and quick service restaurant (QSR) operator in its 12 countries of operation across the Middle East, North Africa and Kazakhstan. Americana Restaurants is a leading master franchisee and a food and beverage pioneer with decades-long heritage, an extensive geographic footprint, long-standing franchisor relationships and a diverse restaurant portfolio that spans the full out-of-home dining spectrum from QSR to fast casual, coffee and indulgence.  

The Company’s portfolio includes a range of iconic global brands, including KFC, Pizza Hut, Hardee’s, Krispy Kreme, Peet’s Coffee, Wimpy, TGI Friday’s, Costa Coffee and Baskin Robbins.  

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