MAGNOOS and SER enhanced partnership brings AI-powered Intelligent Content Automation to Middle East businesses

(September 27, 2023 - Dubai) SER, the leading vendor of intelligent content automation solutions, and MAGNOOS, a software value-added reseller and implementation leader in the Middle East announce enhanced partnership.

After a successful year of working together, MAGNOOS and SER are announcing an enhancement of their partnership agreement to accelerate take up of SER’s platform across GCC, responding to high customer demand.

As a leading VAR and technology implementation company, MAGNOOS, part of Midis Group, has deep experience and expertise in data management and analytics, service management and automation software solutions. The company operates in the Middle East and Africa region and enables large private and public organizations to implement state-of-the-art technologies and drive digital transformation initiatives.

“This collaboration marks a significant milestone for both our organizations, and I couldn’t be more enthusiastic about the opportunities it presents,” says Michael Halas, Managing Partner of MAGNOOS. “At MAGNOOS, we have always been dedicated to delivering cutting-edge technology solutions that empower businesses to thrive in today’s digital landscape. Partnering with SER, a renowned leader in intelligent content automation, is a perfect match. Together, we are poised to provide our clients with even more comprehensive and innovative solutions that will drive efficiency, productivity and success.”

“We have seen demand for AI-powered solutions absolutely skyrocket in the Middle East and Africa region,” comments Dr. John Bates, CEO of SER. He continues, “With such a strong truly value-adding reseller and implementation leader like MAGNOOS by our side, we are empowering businesses to successfully use AI and automation in daily operations – and thereby improve speed, efficiency, agility and decision-making.”

Nabil Ben Abdallah, VP Sales International at SER, adds: “We are thrilled to build on our successful and very promising partnership with MAGNOOS, which will enable us to serve customers in the GCC even better with cutting-edge, AI-powered ECM and DMS solutions. Leveraging our market-leading platform and MAGNOOS’ deep regional expertise and implementation experience in large enterprise projects, we will offer even greater value.”

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SER Software Solutions Middle East Ltd.
Public Relations
Dubai International Financial Centre


Ms. Ece Akman

More about MAGNOOS

MAGNOOS, part of Midis Group, is a leading Software Value Added Reseller and Technology Implementation company with expertise in the Data Management & Analytics, Service Management and Automation software solutions industry. The company operates in the Middle East and Africa region and enables large private and public organizations to implement state-of-the-art technologies and adopt best business practices that help them conceive innovative business ideas and incorporate them into corporate strategies. MAGNOOS is a “one-stop shop” of the world’s leading Data Management and Analytics, Business Intelligence, Big Data, Digital Service Management, Digital Business Automation and Robotic Process Automation Technology Vendors and Partners.

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