After a successful year of working together, MAGNOOS and SER are announcing an enhancement of their partnership agreement to accelerate take up of SER’s platform across GCC, responding to high customer demand.

As a leading VAR and technology implementation company, MAGNOOS, part of Midis Group, has deep experience and expertise in data management and analytics, service management and automation software solutions. The company operates in the Middle East and Africa region and enables large private and public organizations to implement state-of-the-art technologies and drive digital transformation initiatives.

“This collaboration marks a significant milestone for both our organizations, and I couldn’t be more enthusiastic about the opportunities it presents,” says Michael Halas, Managing Partner of MAGNOOS. “At MAGNOOS, we have always been dedicated to delivering cutting-edge technology solutions that empower businesses to thrive in today’s digital landscape. Partnering with SER, a renowned leader in intelligent content automation, is a perfect match. Together, we are poised to provide our clients with even more comprehensive and innovative solutions that will drive efficiency, productivity and success.”

“We have seen demand for AI-powered solutions absolutely skyrocket in the Middle East and Africa region,” comments Dr. John Bates, CEO of SER. He continues, “With such a strong truly value-adding reseller and implementation leader like MAGNOOS by our side, we are empowering businesses to successfully use AI and automation in daily operations – and thereby improve speed, efficiency, agility and decision-making.”

Nabil Ben Abdallah, VP Sales International at SER, adds: “We are thrilled to build on our successful and very promising partnership with MAGNOOS, which will enable us to serve customers in the GCC even better with cutting-edge, AI-powered ECM and DMS solutions. Leveraging our market-leading platform and MAGNOOS’ deep regional expertise and implementation experience in large enterprise projects, we will offer even greater value.”