How to Harness Intelligent Document Processing (Part 1): Real Use Cases That Boost Efficiency in Logistics & Financial Services

Part 1 — Intro & setup (00:00–02:07)

[00:00:07] RJ Verheggen, Co-Founder of Klippa: For every transport or every box has a pouch.

[00:00:10] RJ Verheggen, Co-Founder of Klippa: And in this pouch there's a lot of documents.

[00:00:12] William McInnes (Chief Marketing Officer, SER): But now I want to know what's in the pouch.

[00:00:14] William McInnes (Chief Marketing Officer, SER): Pouch? Oh, my heater is on camera.

[00:00:16] William McInnes (Chief Marketing Officer, SER): Get out of it, you little butt.

[00:00:18] William McInnes (Chief Marketing Officer, SER): Well, hello, everybody,
and welcome back to another episode of the

[00:00:23]  William McInnes (Chief Marketing Officer, SER): Enterprise Content Show where we take
enterprise content,

[00:00:28]  William McInnes (Chief Marketing Officer, SER): sprinkle in some AI, add a dash of
automation,

[00:00:33]  William McInnes (Chief Marketing Officer, SER): and somehow make it fun.

[00:00:35] [nbsp]William McInnes (Chief Marketing Officer, SER): I'm will chef will, you can call me,
um, your host,

[00:00:39]  William McInnes (Chief Marketing Officer, SER): the captain of chaos and lover of great tech
stories.

[00:00:43]  William McInnes (Chief Marketing Officer, SER): And I'm feeling very sad today because my
co-host frenzy is not here.

[00:00:48]  William McInnes (Chief Marketing Officer, SER): Um, but I'm also very feeling very happy
today because I have,

[00:00:53]  William McInnes (Chief Marketing Officer, SER): uh, a guest who is like,
an effervescent energy drink.

[00:00:58] [nbsp]William McInnes (Chief Marketing Officer, SER): We're going to pop him in and watch the
fizzing and have a lot of fun.

[00:01:04] [nbsp]William McInnes (Chief Marketing Officer, SER): Um, so here he is. Hello,
RJ?

[00:01:08]  William McInnes (Chief Marketing Officer, SER): Yeah, Robert. There's maybe some people call
you.

[00:01:12] RJ Verheggen, Co-Founder of Klippa: Mm. Not many. Most people say RJ.

[00:01:15]  William McInnes (Chief Marketing Officer, SER): Rj. So, RJ, you are one of the founders of
Clipper,

[00:01:20]  William McInnes (Chief Marketing Officer, SER): is that correct? Are you?

[00:01:21] [nbsp]William McInnes (Chief Marketing Officer, SER): That's correct RJ.

[00:01:23] RJ Verheggen, Co-Founder of Klippa: Yeah. And I'm so honored to be on the
enterprise content show.

[00:01:26] RJ Verheggen, Co-Founder of Klippa: It's one of my favorite podcasts.

[00:01:27]  William McInnes (Chief Marketing Officer, SER): Very good. Very good. I knew you'd be good at
this.

[00:01:30]  William McInnes (Chief Marketing Officer, SER): So, um, a company whose technology we didn't
just partner with,

[00:01:34]  William McInnes (Chief Marketing Officer, SER): we acquired them. So when was that?

[00:01:36]  William McInnes (Chief Marketing Officer, SER): Was that March this year.

[00:01:39] [nbsp]William McInnes (Chief Marketing Officer, SER): Hardly a momentous moment for any
entrepreneur.

[00:01:43]  William McInnes (Chief Marketing Officer, SER): And a fantastic moment for the Doxis platform
and all of our customers and partners,

[00:01:47]  William McInnes (Chief Marketing Officer, SER): because it's a real supercharger,
the engine that you guys have built up there

[00:01:53]  William McInnes (Chief Marketing Officer, SER): in Groningen in the north of the Netherlands.

[00:01:57]  William McInnes (Chief Marketing Officer, SER): That wasn't very good,
was it? But you will come back to that in a

[00:01:59]  William McInnes (Chief Marketing Officer, SER): minute.It's really important.

[00:02:01]  William McInnes (Chief Marketing Officer, SER): So RJ. Hello. Welcome.

[00:02:03]  William McInnes (Chief Marketing Officer, SER): Great to have you on the show.

[00:02:05] RJ Verheggen, Co-Founder of Klippa: Likewise. Happy to be on the show.

Part 2 — Clipper’s Founding Story and Pivot to IDP (02:07–04:53)

[00:02:07] RJ Verheggen, Co-Founder of Klippa: And if you want, I can share a bit of
background story on how he came about joining

[00:02:13] RJ Verheggen, Co-Founder of Klippa: the group, but I'll keep it short.

[00:02:15]  William McInnes (Chief Marketing Officer, SER): So the founding story.

[00:02:17]  William McInnes (Chief Marketing Officer, SER): Come on. It's part of any entrepreneurial
folklore.

[00:02:20]  William McInnes (Chief Marketing Officer, SER): So tell us, you know,
where did it begin?

[00:02:24] RJ Verheggen, Co-Founder of Klippa: I think it began in, uh,
our CEOs, uh, bedroom,

[00:02:27] RJ Verheggen, Co-Founder of Klippa: to be honest. But he was frustrated managing
all these receipts laying around his desk.

[00:02:31] RJ Verheggen, Co-Founder of Klippa: And he thought, this has to has to improve.

[00:02:33] RJ Verheggen, Co-Founder of Klippa: And this was 2015, right?

[00:02:35] RJ Verheggen, Co-Founder of Klippa: So we celebrated our ten year anniversary two
weeks ago.so exactly ten years ago he had

[00:02:41] RJ Verheggen, Co-Founder of Klippa: this idea. Yeah. What a great party.

[00:02:43] RJ Verheggen, Co-Founder of Klippa: He had the frustration of,
we need to do something about this receipt.

[00:02:46] RJ Verheggen, Co-Founder of Klippa: Chaos. So we brought together a group of
people that we know from university,

[00:02:51] RJ Verheggen, Co-Founder of Klippa: all with different backgrounds and different
lines of work.And we started focusing on the

[00:02:55] RJ Verheggen, Co-Founder of Klippa: receipt problem. So we thought getting rid of
paper receipts means we need to create a

[00:03:00] RJ Verheggen, Co-Founder of Klippa: digital receipt. So we need to connect to
point of sale systems and put QR codes and

[00:03:06] RJ Verheggen, Co-Founder of Klippa: NFC chips there so people can,
instead of getting a paper receipt, just,

[00:03:09] RJ Verheggen, Co-Founder of Klippa: I don't know, tap your phone an NFC chip and
get your receipt digitally.

[00:03:12] RJ Verheggen, Co-Founder of Klippa: That was the the founding idea.

[00:03:15] RJ Verheggen, Co-Founder of Klippa: But yeah, the truth meant hard to find a
business model,

[00:03:18] RJ Verheggen, Co-Founder of Klippa: hard to find funding for it because there was
no attraction in terms of revenue.

[00:03:23] RJ Verheggen, Co-Founder of Klippa: And so we we felt like it was going to be a
really long adventure or we need to pivot.

[00:03:29] RJ Verheggen, Co-Founder of Klippa: So we pivoted towards something that's
related to receipts is expense management.

[00:03:33] RJ Verheggen, Co-Founder of Klippa: So we built a solution for SMEs to do
efficient expense management.

[00:03:38] RJ Verheggen, Co-Founder of Klippa: Snapping a picture of the receipt,
reading the content and then doing an

[00:03:41] RJ Verheggen, Co-Founder of Klippa: approval and sending it to your accounting
system.

[00:03:44] RJ Verheggen, Co-Founder of Klippa: And that's where you already feel extracting
data from receipt.

[00:03:48] RJ Verheggen, Co-Founder of Klippa: That was the origin.that's where the IDP
story starts.

[00:03:53] RJ Verheggen, Co-Founder of Klippa: So we built our own engine for grabbing
information from receipts.

[00:03:57] RJ Verheggen, Co-Founder of Klippa: And receipts are quite complex because they
are super diverse. The quality is often bad

[00:04:01] RJ Verheggen, Co-Founder of Klippa: of the pictures.So there was a lot of
challenges to solve there.

[00:04:06] RJ Verheggen, Co-Founder of Klippa: And from receipts, we went to all the
receipts in the world and then to invoices.

[00:04:10] RJ Verheggen, Co-Founder of Klippa: Other documents. And the technology that we
we built is applicable to all document types.

[00:04:15] RJ Verheggen, Co-Founder of Klippa: So,we made a lot of pivot,
let's say five years ago towards IDP heavily

[00:04:20] RJ Verheggen, Co-Founder of Klippa: invested also in,the marketing there and in
the sales,

[00:04:23] RJ Verheggen, Co-Founder of Klippa: uh, engine on our side,
uh, managed to acquire beautiful logos in all

[00:04:28] RJ Verheggen, Co-Founder of Klippa: parts of the world. After 3 or 4 years,
IDP focus SDR came by and we felt like was a

[00:04:36] RJ Verheggen, Co-Founder of Klippa: big next opportunity for us because it was
hard for us to tap into the enterprise

[00:04:40] RJ Verheggen, Co-Founder of Klippa: world.And as you are such a big customer base
already that it could be a win win scenario.

[00:04:47] RJ Verheggen, Co-Founder of Klippa: So really, really.

[00:04:48]  William McInnes (Chief Marketing Officer, SER): Lucky moment for us. And and great a great
next stage in the journey.

Part 3 —The Business Case for IDP ,Efficiency, Scalability & Compliance (04:53 – 10:30)

[00:04:53]  William McInnes (Chief Marketing Officer, SER): But just for any guests who are wondering
what does IDP mean and how would you describe

[00:04:59]  William McInnes (Chief Marketing Officer, SER): it. What does that acronym mean?

[00:05:01]  William McInnes (Chief Marketing Officer, SER): But also how would you describe that at a
barbecue to a neighbor or a family member?

[00:05:06]  William McInnes (Chief Marketing Officer, SER): Like what is IDP?

[00:05:09] RJ Verheggen, Co-Founder of Klippa: Yeah. So the acronym is intelligent Document
Processing.

[00:05:12] RJ Verheggen, Co-Founder of Klippa: And I would describe it. You have
unstructured data meaning pictures or PDFs

[00:05:16] RJ Verheggen, Co-Founder of Klippa: that you can't work with.

[00:05:17] RJ Verheggen, Co-Founder of Klippa: And we turn it into something like a
spreadsheet or something structured that the

[00:05:21] RJ Verheggen, Co-Founder of Klippa: machine can read. So document processing
means you would normally back in the day have

[00:05:26] RJ Verheggen, Co-Founder of Klippa: a document, you would type it or cue it into
a system.

[00:05:29] RJ Verheggen, Co-Founder of Klippa: but that's not intelligent,
right? but the intelligence means that a

[00:05:32] RJ Verheggen, Co-Founder of Klippa: system is able to interpret what's on that
document and turn it into usable data.

[00:05:38]  William McInnes (Chief Marketing Officer, SER): That is a very elegant definition.

[00:05:41]  William McInnes (Chief Marketing Officer, SER): Thank you, I enjoyed that.

[00:05:43] RJ Verheggen, Co-Founder of Klippa: This is the first time I'm explaining what we
do. but that's applicable to so many cases.

[00:05:47] RJ Verheggen, Co-Founder of Klippa: Right. That's, that's the interesting part
that we thought maybe in the beginning it was

[00:05:51] RJ Verheggen, Co-Founder of Klippa: expense management. Then we saw a lot of
these accounts payable cases that felt very

[00:05:55] RJ Verheggen, Co-Founder of Klippa: like close to our what we knew.

[00:05:57] RJ Verheggen, Co-Founder of Klippa: But as soon as we started marketing ourselves
as intelligent document processing,

[00:06:01] RJ Verheggen, Co-Founder of Klippa: the world opens up. In every industry,
There's there's cases that we never thought

[00:06:05] RJ Verheggen, Co-Founder of Klippa: of would be solvable by our technology and
that that makes also this,

[00:06:10] RJ Verheggen, Co-Founder of Klippa: this work and this job so cool that you still
I still talk to many customers or potential

[00:06:15] RJ Verheggen, Co-Founder of Klippa: customers, and you figure out how many
inefficient processes there are.

[00:06:19]  William McInnes (Chief Marketing Officer, SER): Love it. And that's really,
really juicy stuff that we want to get into

[00:06:24]  William McInnes (Chief Marketing Officer, SER): any minute now is all of those like creative,

[00:06:29]  William McInnes (Chief Marketing Officer, SER): interesting, nerdy, niche,applications in the
real world,

[00:06:34]  William McInnes (Chief Marketing Officer, SER): you know, use cases in different industries.

[00:06:36]  William McInnes (Chief Marketing Officer, SER): That's what gets me excited.

[00:06:38]  William McInnes (Chief Marketing Officer, SER): And I think it's what we hope excites and
interests our guests.

[00:06:42]  William McInnes (Chief Marketing Officer, SER): Just before we dive into those sort of
practical applications and use cases,

[00:06:47]  William McInnes (Chief Marketing Officer, SER): typically, you know, you've spoken to
hundreds if not thousands,

[00:06:51]  William McInnes (Chief Marketing Officer, SER): probably thousands of customers.

[00:06:53]  William McInnes (Chief Marketing Officer, SER): What are the typical kind of like value
levers that these organizations are hoping to

[00:07:00]  William McInnes (Chief Marketing Officer, SER): unlock? Like what's the the business case?

[00:07:02]  William McInnes (Chief Marketing Officer, SER): Because I think when the founding story of
Clipper is about a big pile of receipts,

[00:07:06]  William McInnes (Chief Marketing Officer, SER): paper receipts, and like,
surely there has to be a better way.

[00:07:10]  William McInnes (Chief Marketing Officer, SER): And I think we all feel that emotionally.

[00:07:12]  William McInnes (Chief Marketing Officer, SER): But then in the world of business and
organizations,

[00:07:15]  William McInnes (Chief Marketing Officer, SER): what are they? What are they typically
looking to unlock as a result of working with

[00:07:21]  William McInnes (Chief Marketing Officer, SER): this supercharged technology?

[00:07:25] RJ Verheggen, Co-Founder of Klippa: So I think you can break it down in three
reasons why people look into it.

[00:07:29] RJ Verheggen, Co-Founder of Klippa: And I think the, the vast majority is
efficiency.So saving or better spent human

[00:07:36] RJ Verheggen, Co-Founder of Klippa: capital. Right. So now somewhere in the
company,

[00:07:39] RJ Verheggen, Co-Founder of Klippa: somebody is manually processing a document,
queuing it into an accounting system or

[00:07:44] RJ Verheggen, Co-Founder of Klippa: writing it down in a spreadsheet.

[00:07:46] RJ Verheggen, Co-Founder of Klippa: Well, that's very labor intensive and
repetitive work that humans shouldn't be

[00:07:50] RJ Verheggen, Co-Founder of Klippa: doing. Um, and if you solve that by putting a
machine instead of a human,

[00:07:55] RJ Verheggen, Co-Founder of Klippa: then a human can spend time on something more
that requires more intelligence. Or is a more

[00:08:01] RJ Verheggen, Co-Founder of Klippa: value added service to the company?

[00:08:03] RJ Verheggen, Co-Founder of Klippa: so often the business case is built around.

[00:08:07] RJ Verheggen, Co-Founder of Klippa: Now we're spending five FTE on this task.

[00:08:09] RJ Verheggen, Co-Founder of Klippa: We can bring it down to one.

[00:08:10] RJ Verheggen, Co-Founder of Klippa: These four FTEs can either be saved or
ideally spent in another department.

[00:08:15] RJ Verheggen, Co-Founder of Klippa: That's the first, but the second that enables
a scale.

[00:08:19] RJ Verheggen, Co-Founder of Klippa: So now companies are often limited to go to
the next scale because they cannot sell more

[00:08:23] RJ Verheggen, Co-Founder of Klippa: or cannot purchase more,
cannot process more.

[00:08:26] RJ Verheggen, Co-Founder of Klippa: And that hampers them in the in the next
phase of scale.

[00:08:30] RJ Verheggen, Co-Founder of Klippa: So the business case could also be on wasted
potential that if we would have those

[00:08:33] RJ Verheggen, Co-Founder of Klippa: resources or if we could automate this
process,

[00:08:36] RJ Verheggen, Co-Founder of Klippa: we could double the sales or we could double
the revenue.And the third one is a big one is

[00:08:41] RJ Verheggen, Co-Founder of Klippa: also compliance. Machines are able to spot
errors and spot fraud.

[00:08:46] RJ Verheggen, Co-Founder of Klippa: That human eye cannot because it can look
into the metadata.

[00:08:48] RJ Verheggen, Co-Founder of Klippa: It can look into really pixel level analysis.

[00:08:53] RJ Verheggen, Co-Founder of Klippa: So a company might risk reputational damage
or might risk a fine if they don't spot

[00:09:00] RJ Verheggen, Co-Founder of Klippa: errors, don't spot fraud. Especially this
goes in regulated areas like financial

[00:09:04] RJ Verheggen, Co-Founder of Klippa: services or or know your customer kind of
onboardings.

[00:09:08] RJ Verheggen, Co-Founder of Klippa: So compliance is the third.

[00:09:11]  William McInnes (Chief Marketing Officer, SER): So efficiency, scalability and compliance.

[00:09:16]  William McInnes (Chief Marketing Officer, SER): Yeah. Pao love it. All right.

[00:09:19]  William McInnes (Chief Marketing Officer, SER): Are you ready, RJ, to tell me what your go to
order on a pizza is?

[00:09:27] RJ Verheggen, Co-Founder of Klippa: Uh. Oh. Well.

[00:09:31]  William McInnes (Chief Marketing Officer, SER): I think he thought I was going to ask him
about verticals.

[00:09:34] RJ Verheggen, Co-Founder of Klippa: Yeah, exactly. But I,
I would say ham.

[00:09:38]  William McInnes (Chief Marketing Officer, SER): Ham?

[00:09:39] RJ Verheggen, Co-Founder of Klippa: I think so.

[00:09:40]  William McInnes (Chief Marketing Officer, SER): That is such an unexpected choice,
but I love it.

[00:09:42]  William McInnes (Chief Marketing Officer, SER): Thank you.

[00:09:44] RJ Verheggen, Co-Founder of Klippa: I'm not a cheese lover.

[00:09:45] RJ Verheggen, Co-Founder of Klippa: I'm Dutch, but I don't like cheese,
which is surprising to many.And the pizza is

[00:09:50] RJ Verheggen, Co-Founder of Klippa: difficult, so to get a pizza without cheese.

[00:09:52] RJ Verheggen, Co-Founder of Klippa: So I often accepted cheese.

[00:09:53] RJ Verheggen, Co-Founder of Klippa: But then I want something very salty in
return.

[00:09:57]  William McInnes (Chief Marketing Officer, SER): Got it. And last question before we dive into
the real stuff.

[00:10:00]  William McInnes (Chief Marketing Officer, SER): What did you think you were going to be when
you grew up?

[00:10:05] RJ Verheggen, Co-Founder of Klippa: Helicopter pilot.

[00:10:07]  William McInnes (Chief Marketing Officer, SER): Yes. I had a feeling it was going to be in
the air.

[00:10:13] RJ Verheggen, Co-Founder of Klippa: My bedroom when I was a young kid was full of
posters of Chinook helicopters or Apaches.

[00:10:21] RJ Verheggen, Co-Founder of Klippa: And I tried even, like,
after I graduate, I choose my studies also

[00:10:25] RJ Verheggen, Co-Founder of Klippa: with the mind of I have to apply for this
military job.

[00:10:28] RJ Verheggen, Co-Founder of Klippa: So I applied, but I got rejected,
and then I had to start.

[00:10:32]  William McInnes (Chief Marketing Officer, SER): Why don't we segue from helicopters?

[00:10:35]  William McInnes (Chief Marketing Officer, SER): And this is completely unexpected,
but transport and logistics,

Part 4: Logistics Use Case — From Paper Pouches to Digital Workflows (10:30 – 22:22)

[00:10:39]  William McInnes (Chief Marketing Officer, SER): okay. From moving through the air to moving
through along ground,

[00:10:45]  William McInnes (Chief Marketing Officer, SER): along sea, along air transport logistics.

[00:10:49]  William McInnes (Chief Marketing Officer, SER): It's an it's an area where there's loads of
hand offs isn't there,

[00:10:53]  William McInnes (Chief Marketing Officer, SER): that you've got this kind of like global
supply chain with loads of very important

[00:10:59]  William McInnes (Chief Marketing Officer, SER): paperwork being exchanged.

[00:11:02]  William McInnes (Chief Marketing Officer, SER): What are some of the really common or
fruitful areas that you,

[00:11:07]  William McInnes (Chief Marketing Officer, SER): in the journey so far have encountered where
intelligent document processing and the

[00:11:12] [nbsp]William McInnes (Chief Marketing Officer, SER): proposition we have at CR ADP in the Doxis
platform,

[00:11:16]  William McInnes (Chief Marketing Officer, SER): like what can that do for an organization
that is in transport and logistics?

[00:11:21] RJ Verheggen, Co-Founder of Klippa: So I think we can subsegment logistics into
road air and water,

[00:11:27] RJ Verheggen, Co-Founder of Klippa: like the three types of transport.

[00:11:30] RJ Verheggen, Co-Founder of Klippa: And so I think national transport is often
already quite modernized.

[00:11:36] RJ Verheggen, Co-Founder of Klippa: At least they have structured formats that
are for example, uh,

[00:11:40] RJ Verheggen, Co-Founder of Klippa: a freight bill like a CMR is often already
digitized within national boundaries or even

[00:11:45] RJ Verheggen, Co-Founder of Klippa: sometimes within Europe countries.

[00:11:47] RJ Verheggen, Co-Founder of Klippa: So then there's not there's no challenge of
going from unstructured files into a

[00:11:51] RJ Verheggen, Co-Founder of Klippa: structured format. So where we see a lot of
application for ADP or document processing is

[00:11:57] RJ Verheggen, Co-Founder of Klippa: when it's either like borders further away.

[00:12:01] RJ Verheggen, Co-Founder of Klippa: So if you have to import or export something
to a non EU country or Switzerland.

[00:12:06] RJ Verheggen, Co-Founder of Klippa: Then you have a lot of these customs
processes where a lot of custom forms need to

[00:12:09] RJ Verheggen, Co-Founder of Klippa: be filled, or you need to go from your
standardized bill of lading into something

[00:12:14] RJ Verheggen, Co-Founder of Klippa: that goes into another system.

[00:12:15] RJ Verheggen, Co-Founder of Klippa: Um, so one thing comes to mind when we're
talking about air we like every big airline.

[00:12:20] RJ Verheggen, Co-Founder of Klippa: Also, British Airways has their cargo
department.

[00:12:25] RJ Verheggen, Co-Founder of Klippa: And they have for every transporter,
every box has a pouch.

[00:12:30] RJ Verheggen, Co-Founder of Klippa: And in this pouch there's a lot of documents.

[00:12:32] RJ Verheggen, Co-Founder of Klippa: So, for example, if you want to.

[00:12:34] RJ Verheggen, Co-Founder of Klippa: And I never thought about this,
but this is the cool thing about this job.

[00:12:36]  William McInnes (Chief Marketing Officer, SER): It's cool I love this. I didn't even know
they had a page.

[00:12:39]  William McInnes (Chief Marketing Officer, SER): But now I want to know what's in the pouch.

[00:12:41] RJ Verheggen, Co-Founder of Klippa: Let's say, well, you want to ship a horse
from where you live in Brighton to me in

[00:12:46] RJ Verheggen, Co-Founder of Klippa: Amsterdam. Then you would have.

[00:12:48] RJ Verheggen, Co-Founder of Klippa: It's possible. Then you go to the you go to
Heathrow,

[00:12:51] RJ Verheggen, Co-Founder of Klippa: you bring your horse there,
and then they ask you about 20 documents,for

[00:12:55] RJ Verheggen, Co-Founder of Klippa: example, things like health records,
but also vaccination passports from your

[00:12:59] RJ Verheggen, Co-Founder of Klippa: horse. And these are all documents that you
need physically to hand over when you get to

[00:13:04] RJ Verheggen, Co-Founder of Klippa: the desk and you hand over your horse and
they will put it in a pouch.

[00:13:07] RJ Verheggen, Co-Founder of Klippa: So when the horse arrives in Amsterdam,
they can take the pouch and check. Hey, is

[00:13:10] RJ Verheggen, Co-Founder of Klippa: this horse healthy? Was it checked for A,
B and C?

[00:13:14] RJ Verheggen, Co-Founder of Klippa: Um, and right now that's all paper based.

[00:13:16] RJ Verheggen, Co-Founder of Klippa: And so we're building a solution for,
um, for those cargo companies where we create

[00:13:21] RJ Verheggen, Co-Founder of Klippa: an E pouch. So instead of a pouch with
documents inside,

[00:13:24] RJ Verheggen, Co-Founder of Klippa: we just put a QR code on the box for people
to arrive it,

[00:13:29] RJ Verheggen, Co-Founder of Klippa: open it, and they have already a digital
registry and not only with the documents, but

[00:13:32] RJ Verheggen, Co-Founder of Klippa: also with the content inside the documents.
So we can already say this is indeed from

[00:13:37] RJ Verheggen, Co-Founder of Klippa: Will and it has vaccination A,
B and C, granted,

[00:13:40] RJ Verheggen, Co-Founder of Klippa: but it doesn't have D.

[00:13:42]  William McInnes (Chief Marketing Officer, SER): that's so cool.

[00:13:43] RJ Verheggen, Co-Founder of Klippa: That's massive efficiency gainer.

[00:13:46]  William McInnes (Chief Marketing Officer, SER): You can't lose that pouch.

[00:13:48]  William McInnes (Chief Marketing Officer, SER): And it's all there digitally. Like,
you know, the paper pouch is risky,

[00:13:51]  William McInnes (Chief Marketing Officer, SER): isn't it? Right.

[00:13:53] RJ Verheggen, Co-Founder of Klippa: Yeah. And you can connect it to systems.

[00:13:55] RJ Verheggen, Co-Founder of Klippa: So the paper, the document comes out in
Amsterdam.

[00:13:58] RJ Verheggen, Co-Founder of Klippa: Somebody's queuing all that information into
a system that's mandatory to,

[00:14:02] RJ Verheggen, Co-Founder of Klippa: do for any shipment. And now we can say we
read it,

[00:14:05] RJ Verheggen, Co-Founder of Klippa: we post 80,90% already inside the receiving
system,

[00:14:09] RJ Verheggen, Co-Founder of Klippa: and the other 10% which might be missing or
might be unreadable.

[00:14:13] RJ Verheggen, Co-Founder of Klippa: Um, we can put aside and you only spend 10%
of the time on actually manually cueing

[00:14:19] RJ Verheggen, Co-Founder of Klippa: things in.

[00:14:20]  William McInnes (Chief Marketing Officer, SER): I love it. So you talked about speed,
scalability and compliance.

[00:14:27]  William McInnes (Chief Marketing Officer, SER): Efficiency scalability and compliance.

[00:14:29] [nbsp]William McInnes (Chief Marketing Officer, SER): But within efficiency,
it's not just like unlocking human resource.

[00:14:34]  William McInnes (Chief Marketing Officer, SER): You know, there's a speed gain as well as the
sort of resource efficiency saving.

[00:14:39]  William McInnes (Chief Marketing Officer, SER): So we could actually compress timelines,which
can be a source of real advantage for

[00:14:45]  William McInnes (Chief Marketing Officer, SER): organizations, can't it? Like if you can get
it done faster,

[00:14:48]  William McInnes (Chief Marketing Officer, SER): that's that's an edge.

[00:14:50] RJ Verheggen, Co-Founder of Klippa: Yeah. So I never thought about this either,
but at the desk where you drop off your goods

[00:14:55] RJ Verheggen, Co-Founder of Klippa: at an airport, there's often a huge queue
because you get there.

[00:14:58] RJ Verheggen, Co-Founder of Klippa: They're asking for 20 documents. You're still
searching for everything, handing it over

[00:15:01] RJ Verheggen, Co-Founder of Klippa: there, checking it. And now,
before you do the shipment,

[00:15:03] RJ Verheggen, Co-Founder of Klippa: you already get an email and say you've got
20 emails or 20 documents to upload to this

[00:15:07] RJ Verheggen, Co-Founder of Klippa: portal so you can prepare everything before
you arrive.

[00:15:10] RJ Verheggen, Co-Founder of Klippa: Then you say i already put it online and then
you walk away without standing in the queue.

[00:15:14] RJ Verheggen, Co-Founder of Klippa: So resolving those queues means the
scalability factor,

[00:15:18] RJ Verheggen, Co-Founder of Klippa: and also means that less people to be at the
at the desk doing all that manual work,

[00:15:22] RJ Verheggen, Co-Founder of Klippa: but they can actually spend time on,
welcoming you and asking about how the

[00:15:27] RJ Verheggen, Co-Founder of Klippa: service is going or exemptions that might
appear.

[00:15:30]  William McInnes (Chief Marketing Officer, SER): And although your three buckets are
undoubtedly right in terms of the benefits

[00:15:36]  William McInnes (Chief Marketing Officer, SER): and business case of applying IDP,
it strikes me from this brilliant example

[00:15:41] [nbsp]William McInnes (Chief Marketing Officer, SER): you've given us, that there's another one
which is like,

[00:15:44]  William McInnes (Chief Marketing Officer, SER): customer and employee experience,
the idea that when Henry the Horse arrives in

[00:15:51]  William McInnes (Chief Marketing Officer, SER): Amsterdam, I've already got like a text
message telling me everything's done and

[00:15:56]  William McInnes (Chief Marketing Officer, SER): everything's processed or the experience for
the humans involved could be dramatically

[00:16:03]  William McInnes (Chief Marketing Officer, SER): improved as well. You're making me think
about those aha moments you have when a

[00:16:08] [nbsp]William McInnes (Chief Marketing Officer, SER): natively digital company comes into a into an
industry that's been really lazy about

[00:16:14]  William McInnes (Chief Marketing Officer, SER): transformation. So you must see a lot of the
work that has happened over the years must

[00:16:19]  William McInnes (Chief Marketing Officer, SER): have been tied to digital transformation
efforts,

[00:16:22]  William McInnes (Chief Marketing Officer, SER): I'm guessing.

[00:16:24] RJ Verheggen, Co-Founder of Klippa: Yeah, exactly. We're often just one part of
the chain.

[00:16:27] RJ Verheggen, Co-Founder of Klippa: Right. So in this in this process I just
described with the cargo,

[00:16:31] RJ Verheggen, Co-Founder of Klippa: what we are doing is reading all those
vaccination passports and,

[00:16:35] RJ Verheggen, Co-Founder of Klippa: and bill of lading and putting it into a
system.

[00:16:37] RJ Verheggen, Co-Founder of Klippa: That's our capability.

[00:16:38] RJ Verheggen, Co-Founder of Klippa: But there's other systems and people involved
that do other part of digitization journey.

[00:16:43] RJ Verheggen, Co-Founder of Klippa: That's also why the partnership with Doxis is
so great,

[00:16:46] RJ Verheggen, Co-Founder of Klippa: because this document also has to be
archived,

[00:16:48] RJ Verheggen, Co-Founder of Klippa: has to be managed. Access rights has to be
managed.

[00:16:51] RJ Verheggen, Co-Founder of Klippa: So,it's not just IDP that plays a role there,

[00:16:56] RJ Verheggen, Co-Founder of Klippa: but there's many other solutions that,
that come together in such a project.

[00:17:00] [nbsp]William McInnes (Chief Marketing Officer, SER): That's right. We will just do a very small
commercial interlude and just explain that

[00:17:05]  William McInnes (Chief Marketing Officer, SER): the technology that Clipper has developed is
now the IDP engine,

[00:17:10]  William McInnes (Chief Marketing Officer, SER): enhancing the Doxis platform.

[00:17:12]  William McInnes (Chief Marketing Officer, SER): And that means that it's not just processing
documents,

[00:17:14]  William McInnes (Chief Marketing Officer, SER): but it's also a piece that Clipper didn't
previously do,

[00:17:17]  William McInnes (Chief Marketing Officer, SER): which is like storing them compliantly,
controlling access rights and all of that.

[00:17:23]  William McInnes (Chief Marketing Officer, SER): So you're now not just that,
kind of like, uh,

[00:17:26]  William McInnes (Chief Marketing Officer, SER): early part of the process.

[00:17:28]  William McInnes (Chief Marketing Officer, SER): We together provide that end to end customer
journey.

[00:17:31]  William McInnes (Chief Marketing Officer, SER): Now let's switch industries RJ and let's go
to financial services.

[00:17:36] [nbsp]William McInnes (Chief Marketing Officer, SER): So document heavy compliance regulation.

[00:17:41]  William McInnes (Chief Marketing Officer, SER): Tell us a little bit about what you've seen
on the front lines.

[00:17:44]  William McInnes (Chief Marketing Officer, SER): Um with smart or creative applications in
financial services.

[00:17:51] RJ Verheggen, Co-Founder of Klippa: So for me the banking insurance,
payment service providers,

[00:17:56] RJ Verheggen, Co-Founder of Klippa: uh, they're heavily regulated.

[00:17:58] RJ Verheggen, Co-Founder of Klippa: And I think here the compliance factor is the
biggest driver.

[00:18:03] RJ Verheggen, Co-Founder of Klippa: It can also be efficiency,
but often they are mostly scared of the

[00:18:06] RJ Verheggen, Co-Founder of Klippa: fines. So even yesterday I was visiting one
of our customers here in Netherlands.

[00:18:10] RJ Verheggen, Co-Founder of Klippa: There are payment service provider and they
have to check every seller of a good whether

[00:18:19] RJ Verheggen, Co-Founder of Klippa: they are not money laundering or financing
terrorism.

[00:18:23] RJ Verheggen, Co-Founder of Klippa: Right. And with these,
with these checks, whether the seller is a

[00:18:26] RJ Verheggen, Co-Founder of Klippa: consumer or a business,
they have a lot of checks to do.

[00:18:29] RJ Verheggen, Co-Founder of Klippa: So for example,we do all the KYC checks for
eBay in Germany,

[00:18:35] RJ Verheggen, Co-Founder of Klippa: but also actually for most marketplaces that
are consumer to consumer.

[00:18:38] RJ Verheggen, Co-Founder of Klippa: And if you're selling something on eBay,
just say a couch for €100.

[00:18:42] RJ Verheggen, Co-Founder of Klippa: The PSP is, uh, required to check who you are
and whether you actually say who you are and

[00:18:47] RJ Verheggen, Co-Founder of Klippa: whether your bank account belongs to who you
say you are. And if you're not willing to do

[00:18:52] RJ Verheggen, Co-Founder of Klippa: like a fancy bank API connection,
then they're going to ask you to take a

[00:18:56] RJ Verheggen, Co-Founder of Klippa: picture of your, uh, debit card or your
credit card to check.

[00:19:00] RJ Verheggen, Co-Founder of Klippa: Is your name actually on there,
and is this document legit and are you

[00:19:02] RJ Verheggen, Co-Founder of Klippa: holding it? And these are also these these
small processes in the chain where there's a

[00:19:06] RJ Verheggen, Co-Founder of Klippa: big decision tree and they say if you're a
consumer and if you're in this risk pattern

[00:19:10] RJ Verheggen, Co-Founder of Klippa: and you want to check your payment card,
then we need something that can read a

[00:19:15] RJ Verheggen, Co-Founder of Klippa: payment card and check out whether whether
the document is legit.

[00:19:18] RJ Verheggen, Co-Founder of Klippa: And again there there we can play a role.

[00:19:20] RJ Verheggen, Co-Founder of Klippa: And then if it's a business and they want to
check if the Chamber of Commerce registry is

[00:19:25] RJ Verheggen, Co-Founder of Klippa: there and still active,
then there's another document that comes

[00:19:28] RJ Verheggen, Co-Founder of Klippa: along. And so we solve different pieces of
that puzzle.

[00:19:32]  William McInnes (Chief Marketing Officer, SER): Absolutely. Love it. Kyc.

[00:19:34]  William McInnes (Chief Marketing Officer, SER): Let's do a quick acronym check KYC.

[00:19:37] RJ Verheggen, Co-Founder of Klippa: Know your customer. Okay. Would be know your
business. So these financial services are

[00:19:40] RJ Verheggen, Co-Founder of Klippa: required to know who they're in business
with.

[00:19:43]  William McInnes (Chief Marketing Officer, SER): Absolutely love it. So it's debit cards.

[00:19:46]  William McInnes (Chief Marketing Officer, SER): It's Chamber of Commerce records.

[00:19:48]  William McInnes (Chief Marketing Officer, SER): It's passports. It's photos.

[00:19:52] [nbsp]William McInnes (Chief Marketing Officer, SER): It's extracting information from all of this.

[00:19:55]  William McInnes (Chief Marketing Officer, SER): Right?

[00:19:56] RJ Verheggen, Co-Founder of Klippa: And when we're talking to,
let's say, an insurance company, we often

[00:19:59] RJ Verheggen, Co-Founder of Klippa: start with the fact of where are you probably
have like a dash of something,

[00:20:02] RJ Verheggen, Co-Founder of Klippa: right? Like a compliance desk or a Fraud desk
they have.

[00:20:06] RJ Verheggen, Co-Founder of Klippa: And there's dozens of people doing they
process damage claims.

[00:20:12] RJ Verheggen, Co-Founder of Klippa: So your damage insurer,
somebody says my fence got destroyed by a

[00:20:18] RJ Verheggen, Co-Founder of Klippa: storm. And then they ask you for proof,
and you might take a picture of your fence or

[00:20:23] RJ Verheggen, Co-Founder of Klippa: deliver a document with the original value of
the fence,

[00:20:26] RJ Verheggen, Co-Founder of Klippa: let's say and these are documents that are
all checked manually.

[00:20:29] RJ Verheggen, Co-Founder of Klippa: Uh, often they are probing it,
so they're only checking maybe 10% of the

[00:20:32] RJ Verheggen, Co-Founder of Klippa: documents and they just accept it's correct.

[00:20:35] RJ Verheggen, Co-Founder of Klippa: But now with IDP, we can say we check 100% of
documents because we have the resources and

[00:20:39] RJ Verheggen, Co-Founder of Klippa: we only spot the ones where we think there
might be something wrong, either because we

[00:20:42] RJ Verheggen, Co-Founder of Klippa: see something odd in the metadata.

[00:20:44] RJ Verheggen, Co-Founder of Klippa: For example, the adjustment data is different
than the creation date.

[00:20:48] RJ Verheggen, Co-Founder of Klippa: That's a red flag. Somebody looks at it. That
might be a good reason for it,

[00:20:51] RJ Verheggen, Co-Founder of Klippa: or it might be a an indicator of fraud.

[00:20:55] RJ Verheggen, Co-Founder of Klippa: So then we can check the entire stream,
do it more efficiently,

[00:20:58] RJ Verheggen, Co-Founder of Klippa: and only focus on the one that that might
have fraud.

[00:21:02]  William McInnes (Chief Marketing Officer, SER): That is.

[00:21:03] RJ Verheggen, Co-Founder of Klippa: So it starts with the people,
the desk, and then we think,

[00:21:05] RJ Verheggen, Co-Founder of Klippa: hey, how how can we make it more efficient
because the people are probably still going

[00:21:09] RJ Verheggen, Co-Founder of Klippa: to be there checking it,
but we can help them check the right document

[00:21:12] RJ Verheggen, Co-Founder of Klippa: instead of just a just a random sample set.

[00:21:15]  William McInnes (Chief Marketing Officer, SER): And at the core of what you're saying,
there was something you said about like,

[00:21:19]  William McInnes (Chief Marketing Officer, SER): because we've got the resources,
we can check 100% of them.

[00:21:22]  William McInnes (Chief Marketing Officer, SER): And that's the kind of the power of of IDP,
isn't it?

[00:21:27]  William McInnes (Chief Marketing Officer, SER): Is that that you you can check 100% of the
records and you can get some sort of

[00:21:31]  William McInnes (Chief Marketing Officer, SER): statistically reliable rate at which you can
be confident about those and then those that

[00:21:38]  William McInnes (Chief Marketing Officer, SER): you're not sure you can go back to human in
the loop and,

[00:21:42]  William McInnes (Chief Marketing Officer, SER): and get that, that real kind of human
checking.

[00:21:45]  William McInnes (Chief Marketing Officer, SER): Right?

[00:21:46] RJ Verheggen, Co-Founder of Klippa: Yeah, that's a cool stuff. It's it's
unlimitedly scalable. So there are peak days,

[00:21:50] RJ Verheggen, Co-Founder of Klippa: for example, when in some countries there's a
VAT deadline,

[00:21:54] RJ Verheggen, Co-Founder of Klippa: then there's days that we process millions of
documents sometimes an hour like it goes,

[00:21:59] RJ Verheggen, Co-Founder of Klippa: it goes high peaks. But everything is so
scalable nowadays.

[00:22:02] RJ Verheggen, Co-Founder of Klippa: And if tomorrow there's your fraud desk gets
a big load of checks Jackson.

[00:22:10] RJ Verheggen, Co-Founder of Klippa: We can still handle that. And don't get
overloaded.

[00:22:14]  William McInnes (Chief Marketing Officer, SER): Super cool, super cool.

[00:22:16]  William McInnes (Chief Marketing Officer, SER): So this has been absolutely brilliant.

[00:22:19]  William McInnes (Chief Marketing Officer, SER): Rj, you're a legend and so are the whole team
at Clipper.

Part 5 — Outro (22:22–22:55)

[00:22:22]  William McInnes (Chief Marketing Officer, SER): We're so glad that you're part of what we're
doing here at CR Group for everyone watching.

[00:22:28]  William McInnes (Chief Marketing Officer, SER): Don't forget to like,
subscribe, share all those things that your

[00:22:31]  William McInnes (Chief Marketing Officer, SER): favorite YouTuber or TikToker says.

[00:22:35]  William McInnes (Chief Marketing Officer, SER): And please do stay tuned for the next
episode.

[00:22:38]  William McInnes (Chief Marketing Officer, SER): As my man Doctor Dre would say,
and here I'm just going to give you a little

[00:22:42]  William McInnes (Chief Marketing Officer, SER): tease of Clipper the merch.

[00:22:45] RJ Verheggen, Co-Founder of Klippa: Nice.

[00:22:46]  William McInnes (Chief Marketing Officer, SER): I'm wearing the merch and this is
metaphorical.

[00:22:49]  William McInnes (Chief Marketing Officer, SER): This is the engine that has supercharged the
Doxis experience.

[00:22:55]  William McInnes (Chief Marketing Officer, SER): Woo hoo! Bye. Thank you RJ.