SER Blog  Customer Stories & Use Cases

Is it time to get set for Agentic AI?

Just as the business world has adapted to generative AI systems like ChatGPT—following earlier waves of analytic and machine learning AI—another transformation is already underway. AI is now evolving beyond automation into Agentic AI (Agent-centered Artificial Intelligence): systems that don’t merely follow pre-set rules but actively learn, adapt, and take action within defined boundaries, much like a trusted assistant.

AI Agents: why you need to get informed

AI Agents are being touted as the next big workplace transformation, serving as digital assistants that automate decision-making and boost productivity. For businesses, this could translate into smarter workflows, enhanced customer experiences, and more efficient operations—driven by AI that doesn’t just process information but actively learns, adapts, and takes action.

Are AI Agents real yet?

To fully understand the impact of this evolution, it’s worth exploring what’s driving the excitement. So, is Agentic AI the next big thing? The answer is undoubtedly yes. Expect to hear the term everywhere over the next year. The real challenge is cutting through the hype to identify what truly adds value to your business.

What is Agentic AI?

First, clarifying what distinguishes AI Agents from conventional software is essential. For a system to meet the definition of fully Agentic AI, it must be:

  • Goal-oriented—It operates with a clear purpose, working toward specific objectives like answering queries or optimising workflows
  • Autonomous—Within set constraints, it makes independent decisions rather than simply executing predefined commands
  • Adaptive—Agentic AI learns from past interactions, refining its responses and actions over time
  • Interactive—It actively engages with users, systems, and external environments through chat, APIs, or sensor inputs.

Moving from Passive to Proactive

These characteristics signal a shift from AI as a passive tool to AI as an active participant in decision-making and execution. Not all AI meets these strict criteria. In fact, the majority of AI applications in use today, from machine learning to LLMs to rule-based chatbots or process automation tools lack the true autonomy that Agent AI promises.

In reality, very few intelligent virtual agents  or virtual assistants are out there right now which can go beyond executing predefined tasks to actively track their environments, adapt in real-time, and take meaningful initiative.

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With Doxis Intelligent Content Automation SER offers the next level of enterprise content management.

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Different definitions of Agentic AI

Different vendors define ‘Agents’ in different ways. Notably, not all AI Agents meet the full criteria of autonomy, adaptability, and initiative. For instance, OpenAI described Agents as ‘automated systems that can independently accomplish tasks on behalf of users’ but also refers to them in developer documentation as LLMs with instructions and tools. OpenAI uses ‘assistants’ and ‘agents’ interchangeably, while Microsoft distinguishes between them—defining Agents as specialised AI-powered apps and Assistants as general-purpose tools. Anthropic takes a broader view, suggesting Agents can range from fully autonomous systems to structured workflows. Meanwhile, Salesforce, which has made the biggest investment in this area, defines six types of AI Agents, from basic reflex agents to more complex, utility-based models.

GenAI (generative AI) and Agentic AI

So, AI Agents are currently defined in a broad and evolving way, but over time a clearer consensus will emerge—much like how ‘Google it’ became synonymous with web search, even with multiple search engines still in use.

Yes. The key distinction is that Generative AI refers to computer systems powered by Large Language Models (LLMs)—software trained to understand and generate human-like text in response to prompts. As we’ve seen, an AI Agent is something that doesn’t just respond but actively takes action on your behalf, whether autonomously or in the background, without requiring constant user guidance.

Examples of Agentic AI use

In essence, we’re shifting from reactive to proactive computers—systems that understand the user’s goal, vision, and problem context. For example, a bank’s online chatbot using generative AI responds to a single query about your checking balance by processing your request and replying accordingly. In contrast, an Agentic AI system proactively gathers relevant information across all your accounts, analyses your transaction history, and suggests tailored solutions, minimising the effort required from the user.

That means AI Agents could be far more useful than generative AI alone. Unlike ChatGPT, which relies primarily on its own knowledge base, these agents can retrieve information from the wider Internet or corporate data, handle scheduling, generate documents, and monitor systems—expanding their capabilities beyond simple text generation.

Examples of AI Agents

Hey Doxi, how could AI help?

Some early examples of AI Agents include:

  • Customer Support Agents handle inquiries, retrieve documentation, and assist users without human intervention (examples: Google Gemini, Amazon Bedrock, OpenAI ChatGPT)
  • Document Processing Agents that extract, categorize, and summarize documents for compliance, finance, or HR teams (examples: Amazon Bedrock, Claude from Anthropic and Doxi from SER Group)
  • Marketing Agents that generate ad copy, marketing emails, and even visual assets tailored to specific audience segments (examples: Google Vertex AI, OpenAI DALL-E).

Agents can form integrated applications

We can also consider Agentic AI systems—interlinked AI Agents working together to operate at scale:

  • Customer Experience AI Agent Systems integrate chatbots, predictive analytics, and personalisation agents to enhance customer interactions  (Example: Google Vertex AI)
  • Compliance & Risk Management Agentic AI Systems combine document review and policy enforcement agents to support regulatory oversight (Examples: Amazon Bedrock, Anthropic Claude)
  • Marketing Automation AI Agent Systems leverage segmentation, campaign management, and content generation agents to execute full-scale marketing initiatives (Examples: OpenAI, Google Vertex AI).

The future of Agentic AI

While SER is building toward an Agentic AI future ahead, the immediate priority is clear: helping businesses maximise the value of their business documents. The first step is ensuring that documents and invoices ‘talk’ to each other through Intelligent Business Process Automation.

The Doxis Intelligent Content Automation platform provides the strongest foundation for this journey toward Smart Content—a crucial prerequisite for the autonomous, problem-solving capabilities that businesses expect from Artificial Intelligence and Intelligent Agents.

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Doxis: an Intelligent Content Assistant

Doxis Intelligent Content Automation is your AI-powered assistant that simplifies daily work by helping you handle Microsoft Word, PowerPoint, Outlook, and PDF documents. It understands your context, offers summaries, identifies relevant processes, and can trigger workflows. Supporting over 50 languages, Doxis can chat with you about documents, translate, and extract key information.

Doxis Intelligent Content Automation features:

  • Smart Document Analysis
    Doxis analyses content across formats, recognises context, and identifies related documents, workspaces, or processes in Doxis
  • Multilingual Support
    Doxis understands 50+ languages and can translate or summarise documents in multiple partner or customer languages into your preferred language
  • Process Automation
    When a document matches a known process like a job application, Doxis can suggest and trigger workflows automatically
  • Metadata & Storage
    Use Doxis Intelligent Content Automation to suggest document types, tags, and storage locations, and even utilise content summaries as metadata
  • Chat & Summarise
    Ask Doxis what a document is about—even handwritten ones. Also ask it to provide useful summaries and extract critical data like names, clauses, and numbers for easy filing and processing.

Doxis also works seamlessly in Doxis winCube and webCube, helping you work faster and smarter with every document.

SER and your Agentic AI future

SER is at the forefront of the shift from current AI to this next stage in the technology’s rapid and exciting evolution, Agentic AI. With advancements in AI-driven document automation and Intelligent Document Processing (IDP)—alongside the evolution of the SER tech stack to a full embrace of Smart Content—we see Agentic AI  as a key way to make your use of Doxis even more productive.

The outcome: accelerated value delivery and a smooth path from AI ambition to operational impact.

Work with SER to shape the Agentic AI future that fits your organisation’s unique needs.

Agentic AI FAQs

What is an Agentic AI?
AI Agents differ from conventional software by being goal-oriented, autonomous, adaptive, and interactive—elevating AI from a passive tool to an active participant in your day-to-day in the office.
What is the difference between generative AI and Agentic AI?
Unlike generative AI, which reacts to prompts with human-like text, AI Agents proactively take action on a user’s behalf—retrieving data, analysing context, and executing tasks, which is the basis of the approach’s promise of marking a shift from today’s reactive systems to truly goal-oriented, autonomous computing.
Is Agentic AI the next big thing?
Agentic AI is poised to become the next major trend, but the real value lies in cutting through the hype. Start with platforms like Doxis that enable Smart Content through intelligent automation and so lay the groundwork for your organisation’s imminent exploitation of truly autonomous, problem-solving AI.
How can Agentic AI help in business?
Early AI Agents are already in use across customer support, document processing, and marketing, while more advanced Agentic AI systems link multiple agents to operate at scale—enhancing customer experience, compliance, and full-scale marketing automation.

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