Martin Hennings appointed new Chief Customer Officer at SER

(October 4, 2022 - Bonn) SERgroup Holding International GmbH is pleased to announce the appointment of Martin Hennings as the new Chief Customer Officer (CCO) and Member of the Executive Leadership Team effective October 1, 2022. SER is the leading provider of Intelligent Content Automation solutions.

  • Seasoned Customer Experience (CX) and Professional Services leader in the software sector
  • Focus on driving customer value with SaaS solutions & services

Martin Hennings joins SER as a seasoned Customer Experience leader with a proven track record in building highly successful customer programs for software vendors. In his role as Chief Customer Officer, Hennings will be responsible for all post-sales customer-facing activities, including Professional Services and Customer Operations.

“My goals as CCO are very clear: One, I want us to think big about CX – how can we further drive value for our customers. Two, I want to empower the SER team to deliver next generation Intelligent Content Automation solutions in a way that both meets customer demands and ensures a highly sustainable business for SER. SER already has the best solutions and the best team in the market. I look forward to building on this foundation,” says Hennings.

With over 20 years of experience in professional services and sales at software firms, Hennings most recently held the position of Vice President Professional Services EMEA at AppDynamics, an Application Performance Management platform vendor. Prior to this, he worked in various customer-facing executive roles at companies like BMC Software and IBM.

“SER’s customers deeply appreciate our excellent Customer Operations and Professional Services teams. With Martin’s breadth of experience and customer focus, he will be invaluable as we further develop our strategy of delivering SaaS solutions and services which closely align to the needs of SER’s customers,” comments Dr. John Bates, CEO of SER.

Hennings takes over the role from Sven Oliver Behrendt, who was a Member of the Management Board and spearheaded SER’s Customer Operations and Professional Services for nearly three decades. “Sven was a valuable member of our team and highly regarded by our customers. We would like to express our sincere gratitude for his dedication and excellent work. We wish him all the best in his next career step,” adds Bates.

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