White paper: Content analytics & classification in a business context

Tap your information treasures to create added value

Unexploited information

The amount of information in companies increases with every day. But like an iceberg, only a fraction of it is visible: 80 percent of the content remains in the dark. Content analytics and classification make it possible to unearth these information treasures, gain valuable business insights from them, and utilize them to add value to business processes. But which methods can help companies to efficiently analyze not only structured but also unstructured information?

In this whitepaper you will learn

  • Why companies need different analytics methods than what the internet giants use
  • How content analytics extracts insights from unstructured information
  • How content classification is applied in use cases
  • Which content analytics services a content services platform should provide

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